Amazon continues its shifts away from social-media-style engagement, officially announcing the discontinuation of the Posts program for brands. Here’s everything Amazon influencers should understand about this significant change and what’s next:
Posts Program Shutting Down
As of June 16, brands will no longer be able to create new posts. The Posts program will fully shut down by July 31. This follows closely behind the closure of Inspire, indicating Amazon’s withdrawal from certain social-driven shopping strategies.
What Does This Mean for Influencers?
While Posts primarily impacted brands, the shutdown highlights Amazon’s broader focus shift towards streamlined consumer experiences and away from experimental social media elements. Influencers should continue to prioritize direct, shoppable content, particularly video, while watching closely for further Amazon updates.
Help Shape New Influencer Data
Claire’s latest survey investigates which content types correlate with the highest earnings on Amazon. Your insights can significantly contribute to the understanding of current influencer best practices.
Take Claire’s survey here.
Wayward Community Now on Circle
Our community has officially moved to Circle, making creator interactions simpler and more effective. Enjoy structured events, better brand collaboration opportunities, and exclusive courses available for Fluencer Fruit subscribers. Join us here!
Upcoming Events to Look Out For:
- Monthly Strategy Sessions with Kahlea Wade: Enhance your collaboration strategies with brands. The first session is next Thursday, June 12th at 5 PM Central.
- Regular Onboarding & Feature Sessions: Learn how to fully leverage Fluencer Fruit tools.
Stay engaged and informed. Big things are happening in the creator community!
Ready to start earning with Amazon?
Make Money from Your Phone: Amazon Influencer Program Training is a quick, self-paced course that walks you through the essentials, from applying to the program to making your first commissions. In just three days, you’ll go from confused to confident with proven strategies that actually work. Skip the outdated blogs and shady advice. This is the smart, streamlined path to success.
Enroll now and start making Amazon work for you.
For even more support, join our Circle Creator Community!
Connect with fellow content creators, access weekly live office hours, tap into educational resources, and engage directly with brands seeking promotion partnerships. You’ll gain exclusive access to Wayward’s vast network of sellers looking for talented creators like you. Our specialized channels for Amazon, TikTok, and general content creation will help you expand your skills and opportunities.
Ready to grow with fellow creators? Click here to join our Circle community today → Yes, I want in!
