Amazon recently rolled out a new text notification service, and many creators are buzzing about whether it’s worth signing up. The offer promised $50 for the first 10,000 people who joined, but beyond the incentive, the big question is: what kind of value will these texts provide?
First Impressions
Several community members jumped in right away, curious about what Amazon might send out. While some hoped the texts would be packed with Creator University tips or account updates, the reality so far has leaned more toward promotions and trend highlights. The early messages have included links to trending products and seasonal shopping themes. For example, beauty brands like Anua and Medicube—already popular on TikTok—were featured in Amazon’s “September Trends to Share” campaign.
Why It Matters
This move seems to align with Amazon’s ongoing attempts to capture social commerce momentum from platforms like TikTok. By nudging influencers toward trending items, Amazon may be trying to pull sales volume back to its own platform. That said, creators are split: some see the value in having insider info on what’s hot, while others feel hesitant after past experiences with Amazon’s incentive programs that didn’t always deliver as promised.
Lessons from Past Incentives
Office hour attendees revisited previous Amazon promotions which often left creators frustrated due to unclear rules, inconsistent payouts, and lack of infrastructure to support the promised earnings. Many agreed that while the text program feels less risky, they’ll be cautious before committing too much energy into whatever Amazon promotes next.
The Bigger Picture
Even though Inspire (Amazon’s attempt at a vertical video feed) has been sunset, discussions highlighted that video format still matters. Creators debated whether horizontal or vertical performs better, with most top earners using horizontal as their default, while still adapting vertical clips from TikTok. The takeaway? Flexibility and diversification across platforms remain key.
Bottom line: If you’re on the fence about the text notifications, think of them as a way to stay informed—not a guaranteed revenue booster. Use them strategically to identify trends you can repurpose into your own style of content.
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