Recently, Amazon hosted their Creator School event in London, offering valuable insights into their affiliate program and creator strategies. One of the participants shared her experience and key takeaways from this exclusive event.
The Format and Focus
The Creator School ran from 9:30 AM to 4:30 PM, with approximately 30 participants out of 60 available spots. Interestingly, the event focused almost entirely on off-site content creation, with only about 15 seconds dedicated to on-site content. This suggests Amazon’s strong interest in developing their off-site affiliate program.
Key Insights from the Event:
- Basket Strategy
One of the most valuable revelations was about Amazon’s basket feature. When items are added to a customer’s basket, creators can earn commission for up to 90 days, even if the item is currently out of stock. This is in addition to the standard 24-hour cookie for regular clicks. - Content Strategy Tips
- Amazon encourages creators to repeat successful content, recognizing that audiences change and rotate
- They emphasized the importance of analyzing reports to identify what sells well
- The platform is actively seeking early adopters who could become the faces of Amazon creators
- Platform Preferences
Instagram was heavily featured during the training, likely due to:
- The existing linking capabilities within stories
- The demographic of attending creators
- The current Meta-Amazon partnership
Accessibility and Support
The Amazon team was notably accessible throughout the event, providing:
- Personal email addresses
- WhatsApp group support
- Direct answers to technical questions
- Ongoing mentorship opportunities
Future Developments
Looking ahead to Q3, Amazon plans to:
- Launch a mentoring program
- Potentially expand into more on-site content training
- Continue offering both in-person and virtual Creator School sessions
Tips for Getting Invited
The selection process for Creator School is human-driven. Amazon’s team reviews storefronts and looks for:
- Regular posting activity
- Consistent engagement
- Active store presence
For those interested in participating, virtual sessions are now available. The only requirement is having a UK store ID, making it accessible to international creators.
Monetization Insights
A key takeaway was the potential for monetization beyond direct product links. For example, creators don’t need to limit themselves to products directly related to their niche. The 24-hour cookie means that any purchase made after clicking through a creator’s link can generate commission, regardless of what the customer ultimately buys.
The event demonstrated Amazon’s commitment to creator success, offering practical strategies and ongoing support for their affiliate program participants. For creators considering participation, the virtual sessions offer the same valuable content without the need for international travel.
- Note: While this information reflects the current state of Amazon’s Creator School program in the UK, similar initiatives may vary by region and could evolve over time.
